Reading through the lines, perhaps we should start asking ourselves the question “who am I more comfortable with having access to my data - the U.S or China?”
If you’d like to read more about "political football", I would suggest reading this article by the Atlantic
It’s important to understand that Microsoft (potentially) buying TikTok comes with a lot of nuances.
Microsoft is not actually purchasing TikTok, nor its parent company Bytedance. Instead, it is offering to purchase a portion of its operations in the U.S., Canada, Australia and New Zealand. This in itself is unique, as no one has ever purchased a regional section of a social network before. There is a lot of uncertainty as to which parts of the operation Microsoft would/could purchase, but the expectation is that the current version of TikTok in the U.S. would cease to exist, and would be replaced by Microsoft’s version, which may not have access to TikTok’s highly secret and effective algorithm supported by AI), meaning that the future U.S. TikTok could end up being a slightly “worse” version of the same product.
However, even if Microsoft had a “lesser” version of TikTok in these four countries, it would still be a huge coup. This article
discusses why Microsoft wants the platform. One obvious reason is that Microsoft has not been entirely successful when it comes to pure consumer services, nor does it have the same impact on the next generation of tech users as it used to. You can now go through your entire educational / professional life without the need for Microsoft software / services.
Microsoft would without a doubt be able to compete (more) with the likes of Facebook & Google, and even Amazon when it comes to social media platforms. Currently, all of those platforms enjoy more paid advertising income than Microsoft currently does (as it only benefits from LinkedIn), so the potential win here is quite significant. It also has the potential to help the company get rid of its "boring" label.
Experts are also weighing in on the price of the acquisition, and depending on who you ask varies
roughly. Some estimations come in at $10 billion dollars, and others come as high $50 billion dollars. There are warnings that Microsoft could be overpaying, but access to a social media platform and a younger generation may well be worth it.