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Mobirise

Publications

Below you'll find a selection of articles published by media outlets that I've been featured in. Ranging from PRweek and Brandwatch to the Dailybeast and The Telegraph.

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My thoughts on what's coming in 2020 for influencer marketing



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Industry Responds to TikTok Users Being “Exploited” by Influencers

My thoughts on TikTok influencers as part of a Talking Influence report.



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Why Influencer Marketing Is All About Education

I've written this piece for Talking Influence, discussing why education is such an important element of influencer marketing.

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How Social Media Influencers Can Boost Your Event Brand

Interviewed by Eventbrite to provide insights on how brands can tap into events and leverage influencers.


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I wrote this opinion piece for PRWeek at the height of influencer fraud in 2018.

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How to use influencers in your next marketing campaign

Featured by the Telegraph to provide my opinion on how influencers could be utilised within marketing activation strategies.

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Interviewed by Brandwatch, discussing current topics within the influencer marketing industry.

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The Ruthless Lives of ‘Social Influencers’


Featured in this Daily Beast article discussing the rise of micro-influencers in 2017.