Below you'll find a selection of articles published by media outlets that I've been featured in. Ranging from PRweek and Brandwatch to the Dailybeast and The Telegraph.
My thoughts on what's coming in 2020 for influencer marketing
My thoughts on TikTok influencers as part of a Talking Influence report.
I've written this piece for Talking Influence, discussing why education is such an important element of influencer marketing.
I wrote this opinion piece for PRWeek at the height of influencer fraud in 2018.
Featured by the Telegraph to provide my opinion on how influencers could be utilised within marketing activation strategies.
Interviewed by Brandwatch, discussing current topics within the influencer marketing industry.